Debaufre watches, a U.S.-based family owned Swiss watch company, forms a partnership with the original owner and editor of Hr:Watches Magazine, Joe Urich. The partnership, which begins in Jan of 2009, enriches the Debaufre team by bringing Urich's expertise and insight to the business model of Debaufre, thereby creating a deeper personal connection with watch enthusiasts. "Urich adds a tremendous value to Debaufre because of his history of publishing an uncensored opinion about the watch industry in Hr:Watches Magazine, this in turn created a connection with watch enthusiasts due to his honesty. Thanks to the help and support of our customers, Debaufre has grown to a much larger company faster than we expected. We believe the partnership with Urich will boost our reach even further and improve customer satisfaction by bringing a celebrated and recognized voice to the team." says Alldaron, VP of Debaufre, as he sips on a Vodka Martini.
Urich founded Hr:Watches Magazine in the mid 1990's, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Watch collectors and casual enthusiasts alike welcomed the magazine as a fresh approach. Of course Urich shook things up, showing no favoritism, sharing with his readers the benefits and shortcomings of the watch industry as seen from his point of view.
Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.
The Online Generation is a new type of consumer, with new habits and a new mentality, realizing the internet eliminates retail store delay and decreases expenses to a watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct. Debaufre has maintained a strong foothold in the watch industry as the major brand catering to the Online Generation and has built a tremendous following, even receiving plenty of repeat customers and lots of word of mouth.
Urich believes in the vision which Debaufre watches is focusing on, and he joined to contribute uncensored insight and insider expertise about the watch industry. "The approach of Debaufre is the future, it is visionary and ahead of its time as a watch company. Debaufre takes a personal interest in the people they do business with." says Urich. The attention and criticism Debaufre has received over the years only proves that this approach, this focus, online direct sales, works and is the future of the Swiss watch industry.
Be sure to read the blog by Urich, hear his words, be inspired by his outlook and excited by his predictions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich - 16650
Urich founded Hr:Watches Magazine in the mid 1990's, pouring forth from the pages he published an uncensored opinion of the world of Swiss timepieces. Watch collectors and casual enthusiasts alike welcomed the magazine as a fresh approach. Of course Urich shook things up, showing no favoritism, sharing with his readers the benefits and shortcomings of the watch industry as seen from his point of view.
Debaufre launched in 2005, favoring an online sales approach over the traditional retail store channels, realizing that enough companies existed which catered to the retail store genre. At the time of its launch, Debaufre was met with skepticism and ridicule for its efforts to branch out into an unproven marketplace against all conventional wisdom.
The Online Generation is a new type of consumer, with new habits and a new mentality, realizing the internet eliminates retail store delay and decreases expenses to a watch buyer. Online is the future, the days of retail stores for watches are slowly coming to an end, buyers realize that direct sales is the way to go, just look at Amazon or Tiger Direct. Debaufre has maintained a strong foothold in the watch industry as the major brand catering to the Online Generation and has built a tremendous following, even receiving plenty of repeat customers and lots of word of mouth.
Urich believes in the vision which Debaufre watches is focusing on, and he joined to contribute uncensored insight and insider expertise about the watch industry. "The approach of Debaufre is the future, it is visionary and ahead of its time as a watch company. Debaufre takes a personal interest in the people they do business with." says Urich. The attention and criticism Debaufre has received over the years only proves that this approach, this focus, online direct sales, works and is the future of the Swiss watch industry.
Be sure to read the blog by Urich, hear his words, be inspired by his outlook and excited by his predictions. Stay tuned and check out Debaufre at www.debaufre.com and The Urich Blog at www.debaufre.com/urich - 16650
